|Coconut Calendula Soap|
Above is my latest creation. You can see by the state of my shop that I've been keeping busy with working on my summer soaps. After doing a quick search for my blog on google (because I'm lazy that way), I found soap company that is now using the "Soap Kitten" name (whoopsie). At first I was shocked, but then realized it's not quite an original idea. :) I'm glad this happened as it's a good opportunity to discuss marketing/branding and choosing a company name.
While I'm okay with the SK name being used, it's very important that those who are considering company names to do their research! I just recently underwent this process when I made "Havana Soap Company" official. I scoured my state's database as well as Google, making sure I wasn't infringing on existing companies when I settled on a name. After making it official, it's important to grab social media handles on twitter, Facebook and any other sites that you use for marketing. I knew this back in 2007 when I first started the blog, but because it was a blog that was just purely for fun (and still is), I never made the jump to reserving the name. I'm okay with that, but a good lesson out there for those considering planning on starting a company/brand.
And as a small disclaimer, I'd like to let my readership know that the Soapkitten blog and the Soap Kitten soap company are not affiliated in any way, although I do wish the company best of luck on their new venture! :)
That said, if you haven't been keeping up with my Etsy shop, here are some of the projects I have been working on. Really feeling the Summer/beach theme. :)
To purchase, feel free to click on the links below.
Happy Soaping Everyone!
|Peppermint Rosemary Soap|
|And a picture of my ADORABLE cat (sorry not for sale). :)|